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Actionable suggestions for how to best use ingredients to improve your product experience.
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Actionable suggestions for how to best use ingredients to improve your product experience.
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Ingredients
Cocktails
Action Bias
Preference for action over inaction.
dataset
Decision Making
Affect Heuristic
Decisions based on current emotions rather than logic.
neurology
Perception and Cognition
Ambiguity Effect
Avoiding options with unknown outcomes.
dataset
Decision Making
Anchoring Bias
Relying heavily on the first info seen.
dataset
Decision Making
Attentional Bias
Focusing on certain stimuli over others.
touch_app
Usability and Interaction
Attentional Spotlight Effect
Overestimating how much others notice you.
touch_app
Usability and Interaction
Authority Bias
Trusting authority figures more than others.
diversity_1
Social and Emotional Influence
Availability Heuristic
Judging likelihood by ease of recall.
touch_app
Usability and Interaction
Backfire Effect
Reinforcing beliefs when challenged.
touch_app
Usability and Interaction
Barnum Effect
Believing vague statements are personal.
diversity_1
Social and Emotional Influence
Base Rate Fallacy
Ignoring general probabilities for specifics.
touch_app
Usability and Interaction
Belief Perseverance
Holding onto beliefs despite contrary evidence.
touch_app
Usability and Interaction
Bikeshedding
Focusing on trivial tasks over more complex, significant ones.
dataset
Decision Making
Bottom-Dollar Effect
Negative emotions tied to depleted resources transfer to purchases made at th...
diversity_1
Social and Emotional Influence
Bystander Effect
Reduced action in the presence of others.
diversity_1
Social and Emotional Influence
Category Size Bias
Assuming greater likelihood of success when associated with a larger category.
dataset
Decision Making
Cheerleader Effect
Groups appear more attractive than individuals.
touch_app
Usability and Interaction
Choice Architecture
Structuring options to influence decisions.
dataset
Decision Making
Choice-Supportive Bias
Favouring past choices despite flaws.
neurology
Perception and Cognition
Cognitive Dissonance
Discomfort from conflicting thoughts or actions.
touch_app
Usability and Interaction
Cognitive Load
Mental effort needed for tasks.
touch_app
Usability and Interaction
Commitment Bias
Sticking to initial decisions or investments despite contradictory evidence.
dataset
Decision Making
Confirmation Bias
Seeking info that confirms beliefs.
neurology
Perception and Cognition
Contrast Effect
Perceiving differences more sharply.
touch_app
Usability and Interaction
Cultural Bias
Judging through the lens of one's culture.
diversity_1
Social and Emotional Influence
Curse of Knowledge
Difficulty imagining others' lack of knowledge.
touch_app
Usability and Interaction
Decoy Effect
An irrelevant option alters preferences.
dataset
Decision Making
Default Bias
Preference for pre-selected options.
dataset
Decision Making
Dunning-Kruger Effect
Overconfidence in one's competence.
touch_app
Usability and Interaction
Effort Justification
Valuing outcomes based on effort invested.
touch_app
Usability and Interaction
Egocentric Bias
Overestimating how much others share one’s views.
touch_app
Usability and Interaction
Emotional Contagion
Sharing emotions through observation.
diversity_1
Social and Emotional Influence
Empathy Gap
Difficulty predicting behaviour in different emotional states.
diversity_1
Social and Emotional Influence
End-of-Day Effect
Recalling the last event more vividly.
neurology
Perception and Cognition
Endowment Effect
Overvaluing items because they are owned.
dataset
Decision Making
False Consensus Effect
Overestimating agreement with personal views.
diversity_1
Social and Emotional Influence
False Memory
Recollections can be inaccurate or fabricated.
neurology
Perception and Cognition
False Uniqueness Effect
Overestimating the uniqueness of one’s traits.
touch_app
Usability and Interaction
Fear of Missing Out (FOMO)
Anxiety from perceived missed opportunities.
touch_app
Usability and Interaction
Feedback Loop
When users take action, feedback communicates what happened.
neurology
Perception and Cognition
Fitts's Law
Ease of interaction depends on size and distance.
neurology
Perception and Cognition
Foot-in-the-Door Technique
Gaining compliance through small initial requests.
diversity_1
Social and Emotional Influence
Forer Effect
Believing vague statements are personal.
touch_app
Usability and Interaction
Framing Effect
Decisions shaped by how information is presented.
dataset
Decision Making
Groupthink
Conforming to group decisions for harmony.
diversity_1
Social and Emotional Influence
Halo Effect
Judging based on one positive attribute.
touch_app
Usability and Interaction
Hedonic Adaptation
Adjusting to positive or negative changes.
touch_app
Usability and Interaction
Hick's Law
More options lead to harder decisions.
neurology
Perception and Cognition
Hindsight Bias
Believing outcomes were predictable after the fact.
touch_app
Usability and Interaction
Hot Hand Fallacy
Believing a streak will continue.
touch_app
Usability and Interaction
IKEA Effect
Overvaluing self-created items.
touch_app
Usability and Interaction
Illusion of Control
Overestimating one's ability to influence outcomes.
touch_app
Usability and Interaction
Illusory Correlation
Perceiving relationships where none exist.
touch_app
Usability and Interaction
In-Group Bias
Favouring members of one's own group.
diversity_1
Social and Emotional Influence
Loss Aversion
Fearing losses more than valuing gains.
diversity_1
Social and Emotional Influence
Mere Exposure Effect
Familiarity breeds preference.
touch_app
Usability and Interaction
Negativity Bias
Focusing on negative over positive information.
neurology
Perception and Cognition
Nudge
Subtle hints can affect user decisions.
neurology
Perception and Cognition
Omission Bias
Preferring inaction over equivalent action.
dataset
Decision Making
Optimism Bias
Overestimating positive outcomes.
touch_app
Usability and Interaction
Outcome Bias
Judging decisions by their outcomes.
dataset
Decision Making
Over-justification Effect
Rewards reducing intrinsic motivation.
diversity_1
Social and Emotional Influence
Overconfidence Effect
Excessive belief in personal accuracy.
touch_app
Usability and Interaction
Paradox of Choice
Too many options reduce satisfaction.
dataset
Decision Making
Pareto Principle (80/20 Rule)
80% of outcomes stem from 20% of causes.
dataset
Decision Making
Peak-End Rule
Judging experiences by peak moments and the end.
neurology
Perception and Cognition
Placebo Effect
Belief influencing outcomes.
touch_app
Usability and Interaction
Planning Bias
Underestimating task time and complexity.
dataset
Decision Making
Primacy Effect
Prioritising the first information seen.
neurology
Perception and Cognition
Priming
Subconscious influence from prior exposure.
touch_app
Usability and Interaction
Progressive Disclosure
Presenting information gradually to avoid overwhelming users.
neurology
Perception and Cognition
Projection Bias
Assuming future preferences match current ones.
touch_app
Usability and Interaction
Proximity Principle
Grouping based on spatial closeness.
touch_app
Usability and Interaction
Pseudocertainty Effect
Preferring certain outcomes over probabilistic ones.
dataset
Decision Making
Pygmalion Effect
High expectations improve performance.
diversity_1
Social and Emotional Influence
Recency Effect
Prioritising the last information seen.
neurology
Perception and Cognition
Reciprocity Principle
Feeling obligated to repay favours.
diversity_1
Social and Emotional Influence
Regret Aversion
Avoiding decisions to prevent future regret.
touch_app
Usability and Interaction
Risk Compensation Effect
Increased risk-taking after safety improvements.
dataset
Decision Making
Scarcity Principle
Assigning greater value to limited resources.
dataset
Decision Making
Self-Consistency Bias
Believing past actions align with current beliefs.
touch_app
Usability and Interaction
Self-Fulfilling Prophecy
Beliefs shape actions, influencing outcomes.
diversity_1
Social and Emotional Influence
Self-Handicapping Bias
Creating excuses to protect self-esteem.
touch_app
Usability and Interaction
Self-Serving Bias
Attributing success internally and failures externally.
touch_app
Usability and Interaction
Serial Position Effect
Remembering the first and last items in a sequence.
neurology
Perception and Cognition
Simpson's Paradox
Trends reversing when data is grouped.
touch_app
Usability and Interaction
Social Proof
Following others' actions in uncertainty.
diversity_1
Social and Emotional Influence
Status Quo Bias
Preferring existing situations over change.
dataset
Decision Making
Sunk Cost Fallacy
Continuing due to past investment.
dataset
Decision Making
Survivorship Bias
Focusing on successes, ignoring failures.
touch_app
Usability and Interaction
Temporal Discounting
Preferring smaller immediate rewards over larger future ones.
diversity_1
Social and Emotional Influence
The Bandwagon Effect
People adopt behaviours or beliefs because others do.
diversity_1
Social and Emotional Influence
The Ben Franklin Effect
Doing a favour for someone increases liking.
diversity_1
Social and Emotional Influence
The Illusion of Asymmetric Insight
Believing you understand others better than they understand you.
diversity_1
Social and Emotional Influence
The Illusion of Validity
Overestimating the accuracy of our judgments.
touch_app
Usability and Interaction
The Just-World Hypothesis
Believing the world is inherently fair.
diversity_1
Social and Emotional Influence
The Ostrich Effect
Ignoring negative information to avoid discomfort.
dataset
Decision Making
Time Perception Bias
Perceiving time differently under varying contexts.
touch_app
Usability and Interaction
Von Restorff Effect
People notice items that stand out more.
touch_app
Usability and Interaction
Zeigarnik Effect
Remembering incomplete tasks better.
neurology
Perception and Cognition
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The Alignment Mixer
Shows users how the product aligns with their specific needs or pain points.
step
Consideration
bolt
Reinforcing Relevance
The Aperitif
Sparks curiosity, motivating users to learn more.
step
Awareness
bolt
Generating Curiosity
The Appreciation Punch
Rewards loyal users who actively promote the product.
step
Advocacy
bolt
Recognising Advocates
The Clarity Sour
Simplifies decisions by reducing complexity and guiding users to the best choice.
step
Consideration
bolt
Simplifying decisions
The Confidence Cosmo
Boosts user certainty about making the right choice.
step
Decision
bolt
Enhancing Confidence
The Custom Blend
Tailors the product to individual users, making it feel more relevant and valuable.
step
Retention
bolt
Personalising the Experience
The Daily Ritual
Helps users integrate the product into their daily routines.
step
Retention
bolt
Encouraging Habit Formation
The Discovery Mule
Encourages users to explore further by highlighting enticing pathways.
step
Consideration
bolt
Encouraging Exploration
The Evergreen Mojito
Keeps users engaged by introducing novelty and avoiding stagnation.
step
Retention
bolt
Maintaining Interest
The Feature Voyage
Motivates users to discover additional features or uses for the product.
step
Activation
bolt
Promoting Exploration
The First Step Spritz
Encourages users to engage consistently during onboarding.
step
Activation
bolt
Driving Early Engagement
The Frictionless Martini
Streamlines the decision process to make it effortless and intuitive.
step
Decision
bolt
Reducing Friction
The Golden Bond
Strengthens emotional connections, fostering long-term loyalty.
step
Retention
bolt
Building Loyalty
The Guided Negroni
Encourages users to discover and engage with key features.
step
Activation
bolt
Guiding Through Features
The Heartstring Martini
Deepens the user’s emotional bond with the product, encouraging loyalty.
step
Retention
bolt
Strengthening Emotional Connection
The Last Call
Encourages users to act immediately by leveraging urgency.
step
Decision
bolt
Creating Urgency
The Obstacle Old Fashioned
Addresses and resolves user objections to encourage commitment.
step
Decision
bolt
Overcoming objections
The Reassurance Fizz
Addresses objections and builds confidence in the decision-making process.
step
Consideration
bolt
Reducing doubts
The Sharing Sangria
Motivates users to recommend the product or service to others.
step
Advocacy
bolt
Encouraging Referrals
The Signature Spark
Highlights the unique selling points of a product to make it stand out.
step
Awareness
bolt
Differentiating the brand
The Sparkling Kickoff
Helps users achieve their first success quickly, fostering confidence.
step
Activation
bolt
Encouraging First Success
The Streamlined Spritz
Simplifies onboarding and first-use processes to prevent overwhelm.
step
Activation
bolt
Reducing Cognitive Load
The Superiority Sip
Positions the product as the best option among alternatives.
step
Consideration
bolt
Overcoming competitor comparisons
The Trust Tonic
Simplifies decisions by reducing complexity and guiding users to the best choice.
step
Consideration
bolt
Simplifying Decisions
The Value Infusion
Makes the product’s benefits and value unmistakably clear.
step
Decision
bolt
Communicating Value
The Value Shaker
Quickly conveys why the product is essential to the user.
step
Awareness
bolt
Highlighting Value
The Velvet Rope
Grabs user attention and creates a sense of exclusivity.
step
Awareness
bolt
Capturing Attention
The Victory Smash
Highlights user success stories to demonstrate value and encourage advocacy.
step
Advocacy
bolt
Showcasing Success
The Viral Bellini
Encourages users to share their positive experiences naturally.
step
Advocacy
bolt
Inspiring word-of-mouth
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