The Appreciation Punch

Rewards loyal users who actively promote the product.

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Advocacy

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Recognising Advocates

Ingredients

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Social Sharing

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Customer Satisfaction

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Trust & Confidence

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Brand Connection

Unlock actionable insights to take your product experience to the next level

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Optimisations to get you started

Actionable suggestions for how to best use ingredients to improve your product experience.

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Avoid negative impact

Actionable suggestions for how to best use ingredients to improve your product experience.

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Build your own resource

Add your go-to ingredients and cocktails to your menu for faster access later on.

The science behind the mix

Reciprocity Principle fosters goodwill by rewarding advocates for their loyalty. Social Proof highlights their contributions, inspiring others to follow their lead. Authority Bias amplifies their voice by positioning them as trusted figures within the community. Together, these principles encourage advocacy.

Steps to implement

Acknowledge advocates publicly (e.g., “Top Referrer of the Month”).

Offer exclusive rewards for consistent referrals or promotions.

Feature advocates in campaigns or case studies to showcase their contributions.

Similar cocktails

The Alignment Mixer

Shows users how the product aligns with their specific needs or pain points.

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Consideration

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Reinforcing Relevance

The Appreciation Punch

Rewards loyal users who actively promote the product.

step

Advocacy

rocket_launch

Recognising Advocates

The Confidence Cosmo

Boosts user certainty about making the right choice.

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Decision

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Enhancing Confidence

The Custom Blend

Tailors the product to individual users, making it feel more relevant and valuable.

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Retention

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Personalising the Experience

The Golden Bond

Strengthens emotional connections, fostering long-term loyalty.

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Retention

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Building Loyalty

The Heartstring Martini

Deepens the user’s emotional bond with the product, encouraging loyalty.

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Retention

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Strengthening Emotional Connection

The Obstacle Old Fashioned

Addresses and resolves user objections to encourage commitment.

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Decision

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Overcoming objections

The Sharing Sangria

Motivates users to recommend the product or service to others.

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Advocacy

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Encouraging Referrals

The Trust Tonic

Simplifies decisions by reducing complexity and guiding users to the best choice.

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Consideration

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Simplifying Decisions

The Value Infusion

Makes the product’s benefits and value unmistakably clear.

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Decision

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Communicating Value

The Victory Smash

Highlights user success stories to demonstrate value and encourage advocacy.

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Advocacy

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Showcasing Success

The Viral Bellini

Encourages users to share their positive experiences naturally.

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Advocacy

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Inspiring word-of-mouth

The Appreciation Punch

Ingredients

Reciprocity Principle

Social Proof

Authority Bias

Unlock actionable insights to take your product experience to the next level

The science behind the mix

Steps to implement

Acknowledge advocates publicly (e.g., “Top Referrer of the Month”).

Offer exclusive rewards for consistent referrals or promotions.

Feature advocates in campaigns or case studies to showcase their contributions.