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Product Lab Studies.
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100+ cognitive biases and principles.
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Tasters from our Cocktail method.
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Optimisation tips for each bias.
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Which biases pair for greater impact.
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Using the domino effect for wider impact.
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Access to new features and content before anyone else.
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Current Plan
Free
£0
Free
Learn the basics with:
check_circle
Product Lab Studies.
check_circle
100+ cognitive biases and principles.
check_circle
Tasters from our Cocktail method.
check_circle
Access to further resources.
Sign up for Free
Current Plan
Casual
Most Populer
£4.16
16% Off
Per user/month, billed annually
Go further with the additional information:
check_circle
Optimisation tips for each bias.
check_circle
Which biases pair for greater impact.
check_circle
Using the domino effect for wider impact.
check_circle
Access to all Cocktails.
Upgrade to Casual
Subscribe to Casual
Current Plan
Pro
£8.36
16% Off
Per user/month, billed annually
Optimise faster, smarter with the addition of:
check_circle
The Shaker too, providing AI-driven, contextual guidance for your needs.
Upgrade to Pro
Subscribe to Pro
Current Plan
Champion
£20.83
16% Off
Per user/month, billed annually
add
Everything in Casual, plus:
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Access to new features and content before anyone else.
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Enabling us to create better tools and content to help everyone improve their product experiences.
Upgrade to Champion
Subscribe to Champion
Current Plan
