01TodayTixEntertainment
Psychology in the wild
Real products. Screen by screen.
Trace complete journeys through the behavioural principles they use, the moments that work, and the opportunities they miss.
- 17
- product journeys
- 225
- screens analysed
- 336
- ingredient appearances
01
02TodayTixEntertainment
Ask for feedback without overreaching
03TodayTixEntertainment
Bring people back without nagging
04TodayTixEntertainment
Make seat choice feel safe
05DuolingoEducation
Build momentum without pressure
06UberTravel
Make data choices feel informed
07SpotifyMusic
Help people narrow mixed results
08BlinkistEducation
Personalise before asking for payment
09NetflixEntertainment
Make discovery easier to control
10SpotifyMusic
Show value before more setup
11MediumNews
Earn the membership prompt
12AmazonShopping
Explain why products appear
13YouTubeEntertainment
Keep paid and organic search distinct
14AirbnbTravel
Separate account setup choices
15NotionProductivity
Ask only what onboarding needs
16HeadspaceHealth & Fitness
Keep wellbeing and selling separate
17AirbnbTravel