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Psychology in the wild

Real products. Screen by screen.

Trace complete journeys through the behavioural principles they use, the moments that work, and the opportunities they miss.

13
product journeys
176
screens analysed
59
ingredient appearances
01
SpotifyMusic

Spotify search: browsing, history, mixed results and format filters

10 screens4 ingredients
Read the breakdown
02
NotionProductivity

Notion onboarding: account setup, profiling, team access and product tour

17 screens1 ingredients
Read the breakdown
03
AirbnbTravel

Airbnb account creation: clear forms and bundled decisions

5 screens1 ingredients
Read the breakdown
04
HeadspaceHealth & Fitness

Headspace onboarding: account creation, wellbeing claims, trial offers and a first exercise

21 screens9 ingredients
Read the breakdown
05
AirbnbTravel

Airbnb discovery: homes, experiences, services and filters

15 screens5 ingredients
Read the breakdown
06
DuolingoEducation

Duolingo onboarding: course setup, first lesson, streaks, profile and Super offer

35 screens9 ingredients
Read the breakdown
07
BlinkistEducation

Blinkist onboarding: interests, recommendations, trial pricing and account creation

21 screens8 ingredients
Read the breakdown
08
SpotifyMusic

Spotify first-time setup: preference collection before playback

7 screens5 ingredients
Read the breakdown
09
UberTravel

Uber account setup: data use, marketing and advertising choices

7 screens3 ingredients
Read the breakdown
10
AmazonShopping

Amazon product discovery: personalisation, deals, lists and recommendations

11 screens4 ingredients
Read the breakdown
11
MediumNews

Medium account setup: sign-up, interests and membership offer

10 screens3 ingredients
Read the breakdown
12
YouTubeEntertainment

YouTube search: history, suggestions, sponsored results and filters

8 screens3 ingredients
Read the breakdown
13
NetflixEntertainment

Netflix discovery: recommendations, popularity, categories and saved activity

9 screens4 ingredients
Read the breakdown