About The UXologist
Psychology as a source of questions. Not a shortcut to certainty.
The UXologist helps product designers and product managers use behavioural psychology to understand friction, compare possibilities and design more responsibly.
It does not diagnose people or promise that a principle will produce a particular result. Context, evidence quality and user welfare remain part of every decision.
Founder and editor
Ben McCarthy-Jones
Ben is a product design leader focused on research-led product decisions. He created The UXologist to make behavioural evidence more useful to practitioners without stripping away its uncertainty, limits or ethical consequences.
Editorial method
How evidence becomes product guidance.
Each ingredient is treated as a bounded interpretation, not a universal rule. The published page keeps the possible contribution beside the risk so readers can assess both.
- 01
Start with the claim
Define what the ingredient may explain and avoid language that turns a group-level result into a prediction about an individual.
- 02
Check the source
Record the source, study group or setting, finding and limitation. Reviewed sources are labelled as editorial or research-assisted checks.
- 03
Separate evidence from interpretation
Explain what the research supports, then distinguish any product interpretation or hypothesis that still needs testing with the intended users.
- 04
Make the boundary visible
Show where the evidence may not transfer, where a claim remains under review and what could harm autonomy, welfare or informed choice.
- 05
Review before publishing
Publication wording, limitations and status receive editorial review. Some source checks use research tools to locate and organise material; tools do not make the publication decision.
Responsible use
What the guidance is for.
Use an ingredient to frame a question, compare design approaches or identify something worth testing. Do not use it to conceal consequences, manufacture urgency or steer someone towards a choice they may regret.
The person using the guidance remains responsible for research, accessibility, consent and the consequences in their own product context.
Explore the evidence library