Cookies,
clearly.

Your choice

Essential cookies support security, account sessions, checkout continuity and your cookie preference. They cannot be switched off through this control because the service relies on them. Analytics cookies are optional and are not set until you accept them.

Essential cookies

Analytics cookie

If you accept, The UXologist sets one first-party uxo_analytics_id cookie to distinguish this browser in aggregate journeys. It expires no later than 13 months after your first consent and is not renewed on repeat visits. We do not load a Google tag in your browser.

Your browser sends approved events to The UXologist. Our server checks them against a fixed list before relaying them to Google Analytics. If the analytics service is not fully configured, no analytics cookie is set and no event is sent.

What we measure

For public pages, we measure fixed groups such as Home, Ingredients, UI examples, case studies, Books, Pricing, legal information and Sign in. Individual Ingredients, UI examples and case studies use generic detail-page labels rather than their names or URLs.

We measure whether one of five membership prompts was shown or selected. On Pricing, we may measure selection of the fixed Practitioner monthly or annual option, including its published GBP price. In Workbench and Saved material, we may measure Free or Practitioner access and coarse bands—0, 1, 2–5 or 6+—for the number of briefs or saved items.

We do not send a general page-view event, route, URL or title when Workbench or Saved material opens; only the coarse opening event described above. We do not send account identifiers, profile or billing details, Decision Lab content or identifiers, saved-item names, form text, exact counts, raw URLs, referrers, query strings, fragments, payment details, addresses, tax information or subscription-lifecycle events.

Google Analytics data

Google receives only the pseudonymous browser identifier and controlled event fields relayed by our server. These fields can show an allowlisted public page group or the fixed interactions described above. Google does not receive a direct request containing your browser IP, browser or device details, referrer, query string, fragment or an individual content name. We disable Google Signals, advertising personalisation, remarketing, demographics, granular location/device collection and Ads linking.

User- and event-level data is retained for 14 months without resetting the period on new activity. Standard aggregate reports may remain for longer. We do not initially use a raw-data or BigQuery export.

Changing your choice

Use Manage cookies at any time. Rejecting analytics stops further collection and, where an Analytics browser identifier exists, asks Google’s user-deletion service to delete its associated user- and event-level data. When Google confirms the request, we remove the identifier from this browser.

If the request fails, analytics remains off and we keep the identifier only so you can retry: open Manage cookies and reject analytics again. The cookie message also explains how to contact us. We remove the identifier after a successful request; otherwise it still expires no later than 13 months after your first consent. Aggregated statistics that no longer identify the browser may remain.