The Viral Bellini

Encourages users to share their positive experiences naturally.

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Advocacy

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Inspiring word-of-mouth

Ingredients

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Social Sharing

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Engagement

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Brand Connection

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Trust & Confidence

Unlock actionable insights to take your product experience to the next level

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Optimisations to get you started

Actionable suggestions for how to best use ingredients to improve your product experience.

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Avoid negative impact

Actionable suggestions for how to best use ingredients to improve your product experience.

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Build your own resource

Add your go-to ingredients and cocktails to your menu for faster access later on.

The science behind the mix

Emotional Contagion fosters strong, shareable positive emotions. Mere Exposure Effect ensures users repeatedly interact with memorable content, while Halo Effect positions the product as an all-around exceptional experience. Together, these biases inspire users to advocate organically.

Steps to implement

Create moments of delight or surprise during user interactions.

Encourage users to share milestones or achievements (e.g., social media integration).

Highlight success stories from other users to inspire similar behaviours.

Similar cocktails

The Appreciation Punch

Rewards loyal users who actively promote the product.

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Advocacy

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Recognising Advocates

The First Step Spritz

Encourages users to engage consistently during onboarding.

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Activation

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Driving Early Engagement

The Sharing Sangria

Motivates users to recommend the product or service to others.

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Advocacy

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Encouraging Referrals

The Signature Spark

Highlights the unique selling points of a product to make it stand out.

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Awareness

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Differentiating the brand

The Sparkling Kickoff

Helps users achieve their first success quickly, fostering confidence.

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Activation

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Encouraging First Success

The Superiority Sip

Positions the product as the best option among alternatives.

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Consideration

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Overcoming competitor comparisons

The Value Shaker

Quickly conveys why the product is essential to the user.

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Awareness

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Highlighting Value

The Velvet Rope

Grabs user attention and creates a sense of exclusivity.

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Awareness

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Capturing Attention

The Victory Smash

Highlights user success stories to demonstrate value and encourage advocacy.

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Advocacy

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Showcasing Success