The Superiority Sip

Positions the product as the best option among alternatives.
step
Consideration
rocket_launch
Overcoming competitor comparisons

Share

Twitter
Facebook
Pinterest
Linkedin
Telegram
Reddit

Ingredients

diversity_1

Social Proof

Following others' actions in uncertainty.
touch_app

Contrast Effect

Perceiving differences more sharply.
diversity_1

Loss Aversion

Fearing losses more than valuing gains.
Metrics
Influences
arrow_upward_alt
Conversion
arrow_upward_alt
Engagement
arrow_upward_alt
Decision-Making
arrow_upward_alt
Trust & Confidence

Unlock actionable insights to take your product experience to the next level

Sign up now
checklist
Optimisations to get you started
Actionable suggestions for how to best use ingredients to improve your product experience.
sentiment_sad
Avoid negative impact
Actionable suggestions for how to best use ingredients to improve your product experience.
menu_book
Build your own resource
Add your go-to ingredients and cocktails to your menu for faster access later on.

The science behind the mix

Social Proof shows that others prefer this product, Contrast Effect highlights key advantages over competitors, and Loss Aversion emphasises what users might miss out on by choosing an alternative. Together, they steer users toward favouring the product.

Steps to implement

1.

Showcase comparative stats (e.g., “Rated higher than competitors on X”).

2.

Use visuals to contrast key benefits directly against competitors.

3.

Highlight the risks of missing out on the product’s unique advantages.

Similar cocktails

The Alignment Mixer

Shows users how the product aligns with their specific needs or pain points.
step
Consideration
rocket_launch
Reinforcing Relevance
The Alignment Mixer

The Clarity Sour

Simplifies decisions by reducing complexity and guiding users to the best choice.
step
Consideration
rocket_launch
Simplifying decisions
The Clarity Sour

The Confidence Cosmo

Boosts user certainty about making the right choice.
step
Decision
rocket_launch
Enhancing Confidence
The Confidence Cosmo

The Discovery Mule

Encourages users to explore further by highlighting enticing pathways.
step
Consideration
rocket_launch
Encouraging Exploration
The Discovery Mule

The Feature Voyage

Motivates users to discover additional features or uses for the product.
step
Activation
rocket_launch
Promoting Exploration
The Feature Voyage

The First Step Spritz

Encourages users to engage consistently during onboarding.
step
Activation
rocket_launch
Driving Early Engagement
The First Step Spritz

The Guided Negroni

Encourages users to discover and engage with key features.
step
Activation
rocket_launch
Guiding Through Features
The Guided Negroni

The Last Call

Encourages users to act immediately by leveraging urgency.
step
Decision
rocket_launch
Creating Urgency
The Last Call

The Obstacle Old Fashioned

Addresses and resolves user objections to encourage commitment.
step
Decision
rocket_launch
Overcoming objections
The Obstacle Old Fashioned

The Reassurance Fizz

Addresses objections and builds confidence in the decision-making process.
step
Consideration
rocket_launch
Reducing doubts
The Reassurance Fizz

The Signature Spark

Highlights the unique selling points of a product to make it stand out.
step
Awareness
rocket_launch
Differentiating the brand
The Signature Spark

The Sparkling Kickoff

Helps users achieve their first success quickly, fostering confidence.
step
Activation
rocket_launch
Encouraging First Success
The Sparkling Kickoff

The Superiority Sip

Positions the product as the best option among alternatives.
step
Consideration
rocket_launch
Overcoming competitor comparisons
The Superiority Sip

The Trust Tonic

Simplifies decisions by reducing complexity and guiding users to the best choice.
step
Consideration
rocket_launch
Simplifying Decisions
The Trust Tonic

The Value Infusion

Makes the product’s benefits and value unmistakably clear.
step
Decision
rocket_launch
Communicating Value
The Value Infusion

The Value Shaker

Quickly conveys why the product is essential to the user.
step
Awareness
rocket_launch
Highlighting Value
The Value Shaker

The Velvet Rope

Grabs user attention and creates a sense of exclusivity.
step
Awareness
rocket_launch
Capturing Attention
The Velvet Rope

The Victory Smash

Highlights user success stories to demonstrate value and encourage advocacy.
step
Advocacy
rocket_launch
Showcasing Success
The Victory Smash

The Viral Bellini

Encourages users to share their positive experiences naturally.
step
Advocacy
rocket_launch
Inspiring word-of-mouth
The Viral Bellini

The UXologist

IngredientsCocktailsThe Shaker

Quick links

PricingTerms of servicePrivacy policySupport

About

Founded and created by Ben McCarthy-Jones, a leader in Product Design & Research.
Portfolio
•
Linkedin
All rights reserved © 2025 UXologist Ltd