The Last Call

Encourages users to act immediately by leveraging urgency.
step
Decision
rocket_launch
Creating Urgency

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Ingredients

dataset

Scarcity Principle

Assigning greater value to limited resources.
touch_app

Fear of Missing Out (FOMO)

Anxiety from perceived missed opportunities.
dataset

Anchoring Bias

Relying heavily on the first info seen.
Metrics
Influences
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Conversion
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Engagement
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Decision-Making
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Exploration

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The science behind the mix

Scarcity Principle emphasises limited availability to drive urgency. FOMO amplifies the emotional fear of missing out, while Anchoring Bias provides a compelling reference point to motivate faster decisions. Together, they create both cognitive and emotional drivers for immediate action.

Steps to implement

1.

Highlight limited availability (e.g., “Only 3 left in stock!”).

2.

Show activity-driven messages like “10 people bought this in the last hour.”

3.

Display comparative savings with a clear anchor (e.g., “Was £100, now £75”).

Similar cocktails

The Alignment Mixer

Shows users how the product aligns with their specific needs or pain points.
step
Consideration
rocket_launch
Reinforcing Relevance
The Alignment Mixer

The Aperitif

Sparks curiosity, motivating users to learn more.
step
Awareness
rocket_launch
Generating Curiosity
The Aperitif

The Clarity Sour

Simplifies decisions by reducing complexity and guiding users to the best choice.
step
Consideration
rocket_launch
Simplifying decisions
The Clarity Sour

The Confidence Cosmo

Boosts user certainty about making the right choice.
step
Decision
rocket_launch
Enhancing Confidence
The Confidence Cosmo

The Daily Ritual

Helps users integrate the product into their daily routines.
step
Retention
rocket_launch
Encouraging Habit Formation
The Daily Ritual

The Discovery Mule

Encourages users to explore further by highlighting enticing pathways.
step
Consideration
rocket_launch
Encouraging Exploration
The Discovery Mule

The Evergreen Mojito

Keeps users engaged by introducing novelty and avoiding stagnation.
step
Retention
rocket_launch
Maintaining Interest
The Evergreen Mojito

The Feature Voyage

Motivates users to discover additional features or uses for the product.
step
Activation
rocket_launch
Promoting Exploration
The Feature Voyage

The Guided Negroni

Encourages users to discover and engage with key features.
step
Activation
rocket_launch
Guiding Through Features
The Guided Negroni

The Last Call

Encourages users to act immediately by leveraging urgency.
step
Decision
rocket_launch
Creating Urgency
The Last Call

The Obstacle Old Fashioned

Addresses and resolves user objections to encourage commitment.
step
Decision
rocket_launch
Overcoming objections
The Obstacle Old Fashioned

The Reassurance Fizz

Addresses objections and builds confidence in the decision-making process.
step
Consideration
rocket_launch
Reducing doubts
The Reassurance Fizz

The Sharing Sangria

Motivates users to recommend the product or service to others.
step
Advocacy
rocket_launch
Encouraging Referrals
The Sharing Sangria

The Sparkling Kickoff

Helps users achieve their first success quickly, fostering confidence.
step
Activation
rocket_launch
Encouraging First Success
The Sparkling Kickoff

The Superiority Sip

Positions the product as the best option among alternatives.
step
Consideration
rocket_launch
Overcoming competitor comparisons
The Superiority Sip

The Trust Tonic

Simplifies decisions by reducing complexity and guiding users to the best choice.
step
Consideration
rocket_launch
Simplifying Decisions
The Trust Tonic

The Value Infusion

Makes the product’s benefits and value unmistakably clear.
step
Decision
rocket_launch
Communicating Value
The Value Infusion

The Value Shaker

Quickly conveys why the product is essential to the user.
step
Awareness
rocket_launch
Highlighting Value
The Value Shaker

The Velvet Rope

Grabs user attention and creates a sense of exclusivity.
step
Awareness
rocket_launch
Capturing Attention
The Velvet Rope

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