The Trust Tonic

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Optimisations to get you started

Actionable suggestions for how to best use ingredients to improve your product experience.

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Avoid negative impact

Actionable suggestions for how to best use ingredients to improve your product experience.

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Build your own resource

Add your go-to ingredients and cocktails to your menu for faster access later on.

The science behind the mix

Social Proof builds credibility by showing that others trust the product. Authority Bias leverages endorsements from credible experts to strengthen this trust, while Halo Effect ensures the positive perception extends to the product’s other features. Together, they create a robust, interconnected network of trust signals.

Steps to implement

1.

Display testimonials and reviews prominently on landing pages.

2.

Highlight endorsements, awards, or partnerships with recognised organisations.

3.

Emphasise a standout feature or credential to reinforce trust across all aspects.

Similar cocktails

The Alignment Mixer

Shows users how the product aligns with their specific needs or pain points.

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Consideration

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Reinforcing Relevance

The Appreciation Punch

Rewards loyal users who actively promote the product.

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Advocacy

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Recognising Advocates

The Clarity Sour

Simplifies decisions by reducing complexity and guiding users to the best choice.

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Consideration

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Simplifying decisions

The Confidence Cosmo

Boosts user certainty about making the right choice.

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Decision

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Enhancing Confidence

The Custom Blend

Tailors the product to individual users, making it feel more relevant and valuable.

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Retention

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Personalising the Experience

The Golden Bond

Strengthens emotional connections, fostering long-term loyalty.

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Retention

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Building Loyalty

The Heartstring Martini

Deepens the user’s emotional bond with the product, encouraging loyalty.

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Retention

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Strengthening Emotional Connection

The Last Call

Encourages users to act immediately by leveraging urgency.

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Decision

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Creating Urgency

The Obstacle Old Fashioned

Addresses and resolves user objections to encourage commitment.

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Decision

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Overcoming objections

The Reassurance Fizz

Addresses objections and builds confidence in the decision-making process.

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Consideration

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Reducing doubts

The Signature Spark

Highlights the unique selling points of a product to make it stand out.

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Awareness

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Differentiating the brand

The Superiority Sip

Positions the product as the best option among alternatives.

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Consideration

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Overcoming competitor comparisons

The Trust Tonic

Simplifies decisions by reducing complexity and guiding users to the best choice.

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Consideration

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Simplifying Decisions

The Value Infusion

Makes the product’s benefits and value unmistakably clear.

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Decision

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Communicating Value

The Value Shaker

Quickly conveys why the product is essential to the user.

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Awareness

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Highlighting Value

The Velvet Rope

Grabs user attention and creates a sense of exclusivity.

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Awareness

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Capturing Attention

The Trust Tonic

Ingredients

Halo Effect

Authority Bias

Social Proof

Unlock actionable insights to take your product experience to the next level

The science behind the mix

Steps to implement

Display testimonials and reviews prominently on landing pages.

Highlight endorsements, awards, or partnerships with recognised organisations.

Emphasise a standout feature or credential to reinforce trust across all aspects.