The Reassurance Fizz

Addresses objections and builds confidence in the decision-making process.

step

Consideration

rocket_launch

Reducing doubts

Ingredients

diversity_1

arrow_upward_alt

Conversion

arrow_upward_alt

Task Success

arrow_upward_alt

Trust & Confidence

arrow_upward_alt

Decision-Making

Unlock actionable insights to take your product experience to the next level

checklist

Optimisations to get you started

Actionable suggestions for how to best use ingredients to improve your product experience.

sentiment_sad

Avoid negative impact

Actionable suggestions for how to best use ingredients to improve your product experience.

menu_book

Build your own resource

Add your go-to ingredients and cocktails to your menu for faster access later on.

The science behind the mix

Social Proof reassures users with evidence of others’ positive experiences. Confirmation Bias aligns messaging with user expectations to reinforce their leanings, and Reciprocity Principle reduces hesitation through goodwill gestures like free trials or discounts. Together, they eliminate doubts and encourage commitment.

Steps to implement

Display testimonials or stats addressing common objections (e.g., “98% success rate”).

Frame messaging to confirm positive aspects of the user’s choice.

Offer incentives like free trials or discounts to reduce hesitation.

Similar cocktails

The Alignment Mixer

Shows users how the product aligns with their specific needs or pain points.

step

Consideration

rocket_launch

Reinforcing Relevance

The Clarity Sour

Simplifies decisions by reducing complexity and guiding users to the best choice.

step

Consideration

rocket_launch

Simplifying decisions

The Confidence Cosmo

Boosts user certainty about making the right choice.

step

Decision

rocket_launch

Enhancing Confidence

The Last Call

Encourages users to act immediately by leveraging urgency.

step

Decision

rocket_launch

Creating Urgency

The Obstacle Old Fashioned

Addresses and resolves user objections to encourage commitment.

step

Decision

rocket_launch

Overcoming objections