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Social & Emotional InfluenceMember ingredient
Reciprocity Norm
After receiving a benefit or concession, people may feel a social expectation to respond in kind, but the response depends on context, relationship, value, intent and whether others can observe it.
Public evidence overview
One checked source, with its limits.
This preview is not the complete evidence base. Use it as a question to investigate in your own product, not as a prediction of what an individual will do.
Checked source previewAcademic paper
The Effect of a Favor on Public and Private Compliance: How Internalized Is the Norm of Reciprocity?
Research-assisted source review
- What it supports
- Receiving a favour increased compliance in both visibility conditions, and public compliance was greater than private compliance.
- Where it may not transfer
- One student sample, one favour and one request cannot establish how culture, power, relationship, value or digital context moderate reciprocity. Private responding still occurred inside a study setting.
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