Encourages mutual benefit and community-building
Requires genuine value to avoid being seen as transactional
Reciprocity Principle explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that reciprocity principle significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Offer genuine value to encourage reciprocity.
2.
Use small gestures to build user loyalty.
3.
Test timing for effective reciprocity triggers.
