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Usability & InteractionMember ingredient
Cheerleader Effect
The same face has sometimes received a slightly higher attractiveness rating when shown among other faces than when shown alone.
Public evidence overview
One checked source, with its limits.
This preview is not the complete evidence base. Use it as a question to investigate in your own product, not as a prediction of what an individual will do.
Checked source previewAcademic paper
Limited Evidence of Hierarchical Encoding in the Cheerleader Effect
Research-assisted source review
- What it supports
- The same face was rated about 1.5% to 2.0% more attractive in ordinary groups, but smaller increases remained with non-human distractors and target changes were unrelated to the attractiveness of the averaged group face.
- Where it may not transfer
- The experiments support a small context effect but do not identify its cause. Static image ratings cannot establish effects on real relationships, choices or digital-product outcomes, and the selected observers and stimuli limit generalisation.
See how sources and limitations are checked in our editorial method.
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