Attentional Spotlight Effect

People believe they are the focus of attention more often than they actually are, overestimating how much others notice their actions.
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Usability and Interaction
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Focuses user attention on critical elements.

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May distract users from other important aspects.

Best paired with

Progressive Disclosure
Prevents users from focusing too narrowly by revealing information gradually.
Feedback Loop
Users adjust focus based on real-time feedback, improving adaptability.
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Notifications & Alerts
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Content Browsing
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Engagement
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Retention
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Cognitive Load
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Exploration
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Trust & Confidence

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Optimisations to get you started
Actionable suggestions for how to best use ingredients to improve your product experience.
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Avoid negative impact
Actionable suggestions for how to best use ingredients to improve your product experience.
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The Study

The Attentional Spotlight Effect describes the belief that others pay more attention to our appearance and actions than they actually do. Gilovich et al. (2000) demonstrated this effect by asking participants to wear an embarrassing t-shirt and later estimate how many people noticed it. The results indicated that participants significantly overestimated the level of attention they received, highlighting a misjudgment in social awareness.

The result

The findings showed that people assume others notice them more than they do. This social bias influences behaviour in public or social interfaces, such as profile editing and content sharing.

Actionable tips

1.

Clarify visibility settings for privacy-conscious users.

2.

Reassure users with cues on content visibility.

3.

Differentiate private vs public info clearly.

Ingredient pairings

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Best pairings

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Progressive Disclosure

Encourages well-rounded decision-making and balanced focus.
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Feedback Loop

Supports more dynamic attention and better decision-making.
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Choice Architecture

Encourages consideration of alternative perspectives without forcing choices.
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Nudge

Preserves autonomy while gently guiding attention.
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Worst pairings

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Fear of Missing Out (FOMO)

Exploits urgency and stress to drive engagement.
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Scarcity Principle

Leverages scarcity to heighten stress-based decision-making.
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Confirmation Bias

Narrow perspective reduces objectivity and critical thinking.
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Authority Bias

Encourages trust but discourages diverse viewpoints.

Cocktails with this ingredient

The Feature Voyage

Motivates users to discover additional features or uses for the product.
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Activation
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Promoting Exploration

The Guided Negroni

Encourages users to discover and engage with key features.
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Activation
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Guiding Through Features