Subtly guides users toward desired actions
Can erode trust if perceived as coercive
Nudge explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that nudge significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Design nudges to guide user behaviour ethically.
2.
Use default settings to simplify decisions.
3.
Test subtle prompts for effective influence.
