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Perception & CognitionMember ingredient
Affect Heuristic
A readily available positive or negative feeling can become a shortcut for judging an option’s risk, benefit or overall value.
Public evidence overview
One checked source, with its limits.
This preview is not the complete evidence base. Use it as a question to investigate in your own product, not as a prediction of what an individual will do.
Checked source previewAcademic paper
Risky Therefore Not Beneficial: Replication and Extension of Finucane et al.’s (2000) Affect Heuristic Experiment
Research-assisted source review
- What it supports
- The broad inverse movement of judged risks and benefits replicated. Risk judgments were more responsive than benefit judgments, low-benefit information did not change risk ratings, and incidental pleasure moderated part of the relationship.
- Where it may not transfer
- The task reused three technology vignettes and self-reported judgments; it did not measure real choices or product outcomes. The asymmetric result and mood moderation are boundary conditions, and the negative relationship remains consistent with rather than exclusive proof of an affect mechanism.
See how sources and limitations are checked in our editorial method.
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