Improves comprehension and decision-making through context
Poor framing can confuse or mislead users
Framing Effect explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that framing effect significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
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Frame choices positively to influence decisions.
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Test loss vs gain framing for behavioural impact.
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Maintain ethical framing for user autonomy.
