Highlights potential losses to motivate user actions
Can feel manipulative if overemphasised
Loss Aversion explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that loss aversion significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Highlight potential losses to drive action.
2.
Frame gains to minimise perceived risks.
3.
Balance urgency with ethical messaging.
