Encourages users to stick with default configurations or settings.
Limits exploration of potentially better alternatives.
Status Quo Bias explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that status quo bias significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Simplify switching costs to reduce resistance.
2.
Highlight benefits of change for motivation.
3.
Test default options for user acceptance.
