Improves overall perception by focusing on key moments
Over-reliance on peak moments can neglect overall experience
Peak-End Rule explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that peak-end rule significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Design memorable peak moments for engagement.
2.
End experiences on a positive note.
3.
Test peak and end effects on user satisfaction.
