Helps users focus on results to guide decisions.
Can overlook process or effort that led to outcomes.
Outcome Bias explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that outcome bias significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Focus on decision process, not just outcomes.
2.
Present alternative outcomes for balanced judgment.
3.
Use case studies to illustrate nuanced decisions.
