Progressive Disclosure

Presenting complex information or actions step-by-step rather than all at once to avoid overwhelming users with too much data.
neurology
Perception and Cognition
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Reduces overwhelm by presenting information incrementally.

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Can frustrate users seeking comprehensive details upfront.

Best paired with

Choice Architecture
Users receive structured choices that enhance learning over time.
Feedback Loop
Users refine their understanding as they progress through content.
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Onboarding
settings
Settings
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Task Success
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Cognitive Load
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Exploration

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Actionable suggestions for how to best use ingredients to improve your product experience.
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Avoid negative impact
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The Study

Progressive Disclosure explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.

The result

The results indicate that progressive disclosure significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.

Actionable tips

1.

Reveal info progressively to reduce cognitive load.

2.

Use contextual triggers for deeper engagement.

3.

Test timing for effective information hierarchy.

Ingredient pairings

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Best pairings

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Choice Architecture

Improves decision-making while maintaining accessibility.
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Feedback Loop

Encourages learning while preventing information overload.
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Nudge

Enhances comprehension without overwhelming the user.
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Primacy Effect

Encourages structured learning while avoiding reliance on first impressions.
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Worst pairings

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Scarcity Principle

Manipulates perceived importance through artificial constraints.
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Fear of Missing Out (FOMO)

Encourages rushed decisions rather than informed learning.
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Authority Bias

Reinforces passive acceptance of provided information.
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Default Bias

Discourages personal exploration in favour of preset paths.

Cocktails with this ingredient

The Streamlined Spritz

Simplifies onboarding and first-use processes to prevent overwhelm.
step
Activation
rocket
Reducing Cognitive Load