Promotes teamwork and shared goals.
Can suppress individual opinions or innovative ideas.
Groupthink explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that groupthink significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Encourage diverse viewpoints for balanced decisions.
2.
Design anonymous feedback to reduce conformity.
3.
Facilitate open dialogue for innovative solutions.
