Increases perceived value of completed tasks.
Tasks may feel frustrating if not well
Effort Justification explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that effort justification significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Showcase achievement after user effort.
2.
Reinforce value to justify user investment.
3.
Reward effort with recognition or incentives.
