The Sparkling Kickoff

Helps users achieve their first success quickly, fostering confidence.

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Activation

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Encouraging First Success

Ingredients

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Feature Adoption

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Engagement

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Trust & Confidence

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Decision-Making

Unlock actionable insights to take your product experience to the next level

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Optimisations to get you started

Actionable suggestions for how to best use ingredients to improve your product experience.

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Avoid negative impact

Actionable suggestions for how to best use ingredients to improve your product experience.

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Build your own resource

Add your go-to ingredients and cocktails to your menu for faster access later on.

The science behind the mix

Zeigarnik Effect motivates users to complete an initial task by leveraging their need to resolve incompletion. Effort Justification ensures they feel rewarded for their efforts, while Cognitive Dissonance aligns their actions with their goals, reinforcing positive behaviour. Together, these biases create a cycle of early engagement and confidence.

Steps to implement

Guide users through an achievable first task (e.g., “Complete your profile”).

Provide immediate feedback or rewards upon completion.

Highlight how the task aligns with their broader goals.

Similar cocktails

The Discovery Mule

Encourages users to explore further by highlighting enticing pathways.

step

Consideration

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Encouraging Exploration

The Feature Voyage

Motivates users to discover additional features or uses for the product.

step

Activation

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Promoting Exploration

The First Step Spritz

Encourages users to engage consistently during onboarding.

step

Activation

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Driving Early Engagement

The Guided Negroni

Encourages users to discover and engage with key features.

step

Activation

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Guiding Through Features

The Last Call

Encourages users to act immediately by leveraging urgency.

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Decision

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Creating Urgency

The Signature Spark

Highlights the unique selling points of a product to make it stand out.

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Awareness

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Differentiating the brand