The Feature Voyage

Motivates users to discover additional features or uses for the product.

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Activation

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Promoting Exploration

Ingredients

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Feature Adoption

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Engagement

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Exploration

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Decision-Making

Unlock actionable insights to take your product experience to the next level

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Optimisations to get you started

Actionable suggestions for how to best use ingredients to improve your product experience.

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Avoid negative impact

Actionable suggestions for how to best use ingredients to improve your product experience.

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Build your own resource

Add your go-to ingredients and cocktails to your menu for faster access later on.

The science behind the mix

Primacy Effect ensures the most important features are highlighted early. Choice Architecture structures the experience to guide users logically, while Attentional Spotlight Effect directs their focus to specific elements. Together, they create a guided and rewarding exploration experience.

Steps to implement

Use tooltips or walkthroughs to highlight core features first.

Organise navigation to prioritise discovery of secondary features.

Use animations or visual cues to draw attention to new or unused features.

Similar cocktails

The Aperitif

Sparks curiosity, motivating users to learn more.

step

Awareness

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Generating Curiosity

The Daily Ritual

Helps users integrate the product into their daily routines.

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Retention

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Encouraging Habit Formation

The Discovery Mule

Encourages users to explore further by highlighting enticing pathways.

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Consideration

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Encouraging Exploration

The Evergreen Mojito

Keeps users engaged by introducing novelty and avoiding stagnation.

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Retention

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Maintaining Interest