The Evergreen Mojito

Keeps users engaged by introducing novelty and avoiding stagnation.

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Retention

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Maintaining Interest

Ingredients

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Retention

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Engagement

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Cognitive Load

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Exploration

Unlock actionable insights to take your product experience to the next level

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Optimisations to get you started

Actionable suggestions for how to best use ingredients to improve your product experience.

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Avoid negative impact

Actionable suggestions for how to best use ingredients to improve your product experience.

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Build your own resource

Add your go-to ingredients and cocktails to your menu for faster access later on.

The science behind the mix

Hedonic Adaptation prevents boredom by introducing new elements periodically. Zeigarnik Effect motivates users to complete unfinished tasks, while Choice Architecture guides users toward meaningful actions to maintain engagement. Together, they sustain interest over time.

Steps to implement

Introduce new features, content, or challenges regularly.

Remind users of unfinished tasks or goals (e.g., “Complete your collection!”).

Use visual design to guide users toward fresh, relevant options.

Similar cocktails

The Aperitif

Sparks curiosity, motivating users to learn more.

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Awareness

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Generating Curiosity

The Daily Ritual

Helps users integrate the product into their daily routines.

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Retention

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Encouraging Habit Formation

The Discovery Mule

Encourages users to explore further by highlighting enticing pathways.

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Consideration

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Encouraging Exploration