The Aperitif

Sparks curiosity, motivating users to learn more.

step

Awareness

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Generating Curiosity

Ingredients

neurology

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Engagement

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Behaviour Change

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Exploration

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Cognitive Load

Unlock actionable insights to take your product experience to the next level

checklist

Optimisations to get you started

Actionable suggestions for how to best use ingredients to improve your product experience.

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Avoid negative impact

Actionable suggestions for how to best use ingredients to improve your product experience.

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The science behind the mix

Zeigarnik Effect creates curiosity by leaving information incomplete, motivating users to seek answers. Scarcity Principle adds urgency to act on this curiosity, while Cognitive Dissonance drives users to reconcile their curiosity with action. Combined, they generate both emotional and cognitive pressure to explore further.

Steps to implement

Use teaser headlines like “Discover how X can transform Y.”

Add countdowns or “limited-time” offers to create urgency.

Align incomplete information with user aspirations or goals.

Similar cocktails

The Aperitif

Sparks curiosity, motivating users to learn more.

step

Awareness

rocket_launch

Generating Curiosity

The Daily Ritual

Helps users integrate the product into their daily routines.

step

Retention

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Encouraging Habit Formation

The Discovery Mule

Encourages users to explore further by highlighting enticing pathways.

step

Consideration

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Encouraging Exploration

The Evergreen Mojito

Keeps users engaged by introducing novelty and avoiding stagnation.

step

Retention

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Maintaining Interest

The Feature Voyage

Motivates users to discover additional features or uses for the product.

step

Activation

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Promoting Exploration

The First Step Spritz

Encourages users to engage consistently during onboarding.

step

Activation

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Driving Early Engagement

The Guided Negroni

Encourages users to discover and engage with key features.

step

Activation

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Guiding Through Features

The Last Call

Encourages users to act immediately by leveraging urgency.

step

Decision

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Creating Urgency

The Sharing Sangria

Motivates users to recommend the product or service to others.

step

Advocacy

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Encouraging Referrals

The Velvet Rope

Grabs user attention and creates a sense of exclusivity.

step

Awareness

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Capturing Attention

The Aperitif

Ingredients

Zeigarnik Effect

Scarcity Principle

Cognitive Dissonance

Unlock actionable insights to take your product experience to the next level

The science behind the mix

Steps to implement

Use teaser headlines like “Discover how X can transform Y.”

Add countdowns or “limited-time” offers to create urgency.

Align incomplete information with user aspirations or goals.