Addresses inconsistencies to align user expectations with experience
Can cause discomfort if not resolved effectively
Cognitive Dissonance explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that cognitive dissonance significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Resolve dissonance by aligning messaging and actions.
2.
Use reassurance to reduce post-decision regret.
3.
Offer rationalisations to support user choices.
