Strengthens familiarity and preference over time
Can lead to over-saturation if overused
Mere Exposure Effect explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that mere exposure effect significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Increase familiarity for positive brand recall.
2.
Use repetition strategically for preference building.
3.
Test exposure frequency for optimal engagement.
