Directs users towards preferred choices
Perceived manipulation can harm trust
Decoy Effect explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that decoy effect significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Use decoy options to nudge preferred choices.
2.
Design decoys ethically to maintain user trust.
3.
Test different decoy placements for influence.
