Strengthens engagement by providing tangible rewards.
May reduce intrinsic motivation if over-rewarded.
Over-justification Effect explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that over-justification effect significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Balance intrinsic and extrinsic motivators.
2.
Use rewards sparingly to maintain engagement.
3.
Test reward frequency for sustained interest.
