Drives urgency to act, minimising regrets.
Can create undue pressure or stress for users.
Regret Aversion explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that regret aversion significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Minimise regret with flexible choices.
2.
Use reassurance to reduce decision anxiety.
3.
Test regret framing for user confidence.
