Creates a sense of ownership and personal value
May limit users’ willingness to explore other options
Endowment Effect explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that endowment effect significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
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Highlight ownership to increase perceived value.
2.
Use trial experiences to enhance attachment.
3.
Emphasise personalisation to deepen ownership.
