The Heartstring Martini

Deepens the user’s emotional bond with the product, encouraging loyalty.

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Retention

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Strengthening Emotional Connection

Ingredients

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Retention

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Customer Satisfaction

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Brand Connection

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Trust & Confidence

Unlock actionable insights to take your product experience to the next level

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Optimisations to get you started

Actionable suggestions for how to best use ingredients to improve your product experience.

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Avoid negative impact

Actionable suggestions for how to best use ingredients to improve your product experience.

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Build your own resource

Add your go-to ingredients and cocktails to your menu for faster access later on.

The science behind the mix

Endowment Effect makes users feel personal ownership of the product experience. Emotional Contagion creates positive emotions that users associate with the product, while Halo Effect spreads these positive perceptions across all aspects of the product. Together, they create a strong emotional connection.

Steps to implement

Use personalised messaging to make the experience feel unique.

Share user success stories that evoke positive emotions.

Consistently deliver high-quality experiences to maintain a positive halo.

Similar cocktails

The Alignment Mixer

Shows users how the product aligns with their specific needs or pain points.

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Consideration

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Reinforcing Relevance

The Appreciation Punch

Rewards loyal users who actively promote the product.

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Advocacy

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Recognising Advocates

The Confidence Cosmo

Boosts user certainty about making the right choice.

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Decision

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Enhancing Confidence

The Custom Blend

Tailors the product to individual users, making it feel more relevant and valuable.

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Retention

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Personalising the Experience

The Golden Bond

Strengthens emotional connections, fostering long-term loyalty.

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Retention

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Building Loyalty