Enhances perception of overall quality based on individual features
Can overshadow critical flaws
Halo Effect explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that halo effect significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Leverage positive brand elements for trust.
2.
Maintain consistency to reinforce brand perception.
3.
Test design elements for holistic influence.
