Emphasises immediate benefits over long-term rewards
May encourage impulsive decisions at the expense of long-term satisfaction
Temporal Discounting explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that temporal discounting significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Use short-term rewards to keep users engaged.
2.
Break long-term goals into manageable milestones.
3.
Highlight immediate benefits to drive conversions.
