Highlights unique features or benefits effectively
Requires careful management to avoid misrepresentations
Contrast Effect explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that contrast effect significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Use strategic comparisons to influence perception.
2.
Highlight differences to guide preferences.
3.
Test contrasting options to optimise impact.
