Creates positive self-associations by reinforcing achievements.
May alienate users if others feel overlooked.
Self-Serving Bias explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that self-serving bias significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Acknowledge user efforts for positive reinforcement.
2.
Use balanced feedback for realistic self-assessment.
3.
Test recognition formats for user motivation.
