Encourages timely action through perceived scarcity
Can increase user anxiety or dissatisfaction
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Fear of Missing Out (FOMO) explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that fear of missing out (fomo) significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Create urgency with limited-time offers.
2.
Balance FOMO with transparent messaging.
3.
Test scarcity tactics for ethical influence.
