Psychology Cocktails combine three ingredients (principles & biases) to create stronger outcomes. Each will help you understand how to apply multiple, related ingredients to enhance your product experience.
tune
Filter
The Alignment Mixer
Shows users how the product aligns with their specific needs or pain points.
step
Consideration
rocket_launch
Reinforcing Relevance
The Aperitif
Sparks curiosity, motivating users to learn more.
step
Awareness
rocket_launch
Generating Curiosity
The Appreciation Punch
Rewards loyal users who actively promote the product.
step
Advocacy
rocket_launch
Recognising Advocates
The Clarity Sour
Simplifies decisions by reducing complexity and guiding users to the best choice.
step
Consideration
rocket_launch
Simplifying decisions
The Confidence Cosmo
Boosts user certainty about making the right choice.
step
Decision
rocket_launch
Enhancing Confidence
The Custom Blend
Tailors the product to individual users, making it feel more relevant and valuable.
step
Retention
rocket_launch
Personalising the Experience
The Daily Ritual
Helps users integrate the product into their daily routines.
step
Retention
rocket_launch
Encouraging Habit Formation
The Discovery Mule
Encourages users to explore further by highlighting enticing pathways.
step
Consideration
rocket_launch
Encouraging Exploration
The Evergreen Mojito
Keeps users engaged by introducing novelty and avoiding stagnation.
step
Retention
rocket_launch
Maintaining Interest
The Feature Voyage
Motivates users to discover additional features or uses for the product.
step
Activation
rocket_launch
Promoting Exploration
The First Step Spritz
Encourages users to engage consistently during onboarding.
step
Activation
rocket_launch
Driving Early Engagement
The Frictionless Martini
Streamlines the decision process to make it effortless and intuitive.
