The Obstacle Old Fashioned

Addresses and resolves user objections to encourage commitment.

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Decision

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Overcoming objections

Ingredients

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Conversion

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Customer Satisfaction

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Trust & Confidence

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Decision-Making

Unlock actionable insights to take your product experience to the next level

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Optimisations to get you started

Actionable suggestions for how to best use ingredients to improve your product experience.

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Avoid negative impact

Actionable suggestions for how to best use ingredients to improve your product experience.

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Build your own resource

Add your go-to ingredients and cocktails to your menu for faster access later on.

The science behind the mix

Confirmation Bias reinforces the user’s initial leanings by aligning messaging with their beliefs. Framing Effect positions decisions positively to minimise perceived risk, while Reciprocity Principle builds goodwill by offering something of value, reducing objections. Together, they create a reassuring and motivating decision-making environment.

Steps to implement

Use testimonials and stats that address specific objections (e.g., “90% of users found X easy to use”).

Frame the product/service as a solution to the user’s problem with positive language.

Offer a goodwill incentive, such as a free trial or guarantee.

Similar cocktails

The Alignment Mixer

Shows users how the product aligns with their specific needs or pain points.

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Consideration

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Reinforcing Relevance

The Appreciation Punch

Rewards loyal users who actively promote the product.

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Advocacy

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Recognising Advocates

The Clarity Sour

Simplifies decisions by reducing complexity and guiding users to the best choice.

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Consideration

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Simplifying decisions

The Confidence Cosmo

Boosts user certainty about making the right choice.

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Decision

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Enhancing Confidence

The Custom Blend

Tailors the product to individual users, making it feel more relevant and valuable.

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Retention

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Personalising the Experience

The Golden Bond

Strengthens emotional connections, fostering long-term loyalty.

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Retention

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Building Loyalty

The Heartstring Martini

Deepens the user’s emotional bond with the product, encouraging loyalty.

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Retention

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Strengthening Emotional Connection

The Last Call

Encourages users to act immediately by leveraging urgency.

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Decision

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Creating Urgency