The Confidence Cosmo

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Optimisations to get you started

Actionable suggestions for how to best use ingredients to improve your product experience.

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Avoid negative impact

Actionable suggestions for how to best use ingredients to improve your product experience.

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Build your own resource

Add your go-to ingredients and cocktails to your menu for faster access later on.

The science behind the mix

Confirmation Bias aligns messaging with user expectations to validate their choice. Authority Bias reassures users through endorsements from credible sources, and Social Proof reinforces that others have made the same decision successfully. Together, they create confidence in the user’s decision.

Steps to implement

1.

Include expert endorsements or certifications.

2.

Display stats showing widespread adoption (e.g., “Chosen by 1 million users”).

3.

Highlight testimonials that mirror user concerns or expectations.

Similar cocktails

The Alignment Mixer

Shows users how the product aligns with their specific needs or pain points.

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Consideration

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Reinforcing Relevance

The Appreciation Punch

Rewards loyal users who actively promote the product.

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Advocacy

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Recognising Advocates

The Clarity Sour

Simplifies decisions by reducing complexity and guiding users to the best choice.

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Consideration

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Simplifying decisions

The Confidence Cosmo

Boosts user certainty about making the right choice.

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Decision

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Enhancing Confidence

The Custom Blend

Tailors the product to individual users, making it feel more relevant and valuable.

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Retention

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Personalising the Experience

The Golden Bond

Strengthens emotional connections, fostering long-term loyalty.

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Retention

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Building Loyalty

The Heartstring Martini

Deepens the user’s emotional bond with the product, encouraging loyalty.

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Retention

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Strengthening Emotional Connection

The Last Call

Encourages users to act immediately by leveraging urgency.

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Decision

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Creating Urgency

The Obstacle Old Fashioned

Addresses and resolves user objections to encourage commitment.

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Decision

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Overcoming objections

The Reassurance Fizz

Addresses objections and builds confidence in the decision-making process.

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Consideration

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Reducing doubts

The Signature Spark

Highlights the unique selling points of a product to make it stand out.

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Awareness

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Differentiating the brand

The Superiority Sip

Positions the product as the best option among alternatives.

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Consideration

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Overcoming competitor comparisons

The Trust Tonic

Simplifies decisions by reducing complexity and guiding users to the best choice.

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Consideration

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Simplifying Decisions

The Value Infusion

Makes the product’s benefits and value unmistakably clear.

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Decision

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Communicating Value

The Value Shaker

Quickly conveys why the product is essential to the user.

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Awareness

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Highlighting Value

The Velvet Rope

Grabs user attention and creates a sense of exclusivity.

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Awareness

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Capturing Attention

The Confidence Cosmo

Ingredients

Confirmation Bias

Authority Bias

Social Proof

Unlock actionable insights to take your product experience to the next level

The science behind the mix

Steps to implement

Include expert endorsements or certifications.

Display stats showing widespread adoption (e.g., “Chosen by 1 million users”).

Highlight testimonials that mirror user concerns or expectations.