The Clarity Sour

Simplifies decisions by reducing complexity and guiding users to the best choice.

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Consideration

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Simplifying decisions

Ingredients

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Conversion

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Task Success

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Cognitive Load

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Decision-Making

Unlock actionable insights to take your product experience to the next level

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Optimisations to get you started

Actionable suggestions for how to best use ingredients to improve your product experience.

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Avoid negative impact

Actionable suggestions for how to best use ingredients to improve your product experience.

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Build your own resource

Add your go-to ingredients and cocktails to your menu for faster access later on.

The science behind the mix

Anchoring Bias sets a clear reference point, reducing mental effort. Paradox of Choice minimises cognitive overload by limiting visible options, and Contrast Effect emphasises differences between choices, guiding users toward the most favourable option. Together, they streamline decision-making, making the process faster and more intuitive.

Steps to implement

Highlight a default or recommended choice prominently with visual emphasis.

Limit visible options to 3-5 for easier comparisons.

Use contrasting visuals or text to highlight key differences between options.

Similar cocktails

The Alignment Mixer

Shows users how the product aligns with their specific needs or pain points.

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Consideration

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Reinforcing Relevance

The Clarity Sour

Simplifies decisions by reducing complexity and guiding users to the best choice.

step

Consideration

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Simplifying decisions

The Confidence Cosmo

Boosts user certainty about making the right choice.

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Decision

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Enhancing Confidence

The Frictionless Martini

Streamlines the decision process to make it effortless and intuitive.

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Decision

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Reducing Friction

The Last Call

Encourages users to act immediately by leveraging urgency.

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Decision

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Creating Urgency

The Obstacle Old Fashioned

Addresses and resolves user objections to encourage commitment.

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Decision

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Overcoming objections

The Reassurance Fizz

Addresses objections and builds confidence in the decision-making process.

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Consideration

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Reducing doubts

The Streamlined Spritz

Simplifies onboarding and first-use processes to prevent overwhelm.

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Activation

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Reducing Cognitive Load

The Superiority Sip

Positions the product as the best option among alternatives.

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Consideration

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Overcoming competitor comparisons

The Trust Tonic

Simplifies decisions by reducing complexity and guiding users to the best choice.

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Consideration

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Simplifying Decisions

The Value Infusion

Makes the product’s benefits and value unmistakably clear.

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Decision

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Communicating Value

The Value Shaker

Quickly conveys why the product is essential to the user.

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Awareness

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Highlighting Value

The Clarity Sour

Ingredients

Anchoring Bias

Paradox of Choice

Contrast Effect

Unlock actionable insights to take your product experience to the next level

The science behind the mix

Steps to implement

Highlight a default or recommended choice prominently with visual emphasis.

Limit visible options to 3-5 for easier comparisons.

Use contrasting visuals or text to highlight key differences between options.