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Psychology Case Studies

Explore psychology-driven UX case studies from real products. Learn how cognitive biases and design principles shape better user experiences, and how to apply them ethically in your own work.
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Driving cross-sell with Airbnb's content discovery

How Netflix fuels binge habits through discovery

How Notion encourages onboarding through progressive profiling

Designing for trust in Uber’s onboarding flow

Habit-forming within Duolingo's onboarding

Airbnb's dull onboarding

How Spotify eases first-time setup

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