01PayPalFinance
Psychology in the wild
Real products. Screen by screen.
Trace complete journeys through the behavioural principles they use, the moments that work, and the opportunities they miss.
- 31
- product journeys
- 411
- screens analysed
- 428
- ingredient appearances
01
02PayPalFinance
Giving people account control
03PayPalFinance
Adding services without taking over
04MediumNews
Finding something worth reading
05MediumNews
Turning reading into membership
06MediumNews
Managing reading and publishing
07CitymapperTravel
Asking for access with care
08CitymapperTravel
Finding the right transport
09CitymapperTravel
Searching across transport modes
10CitymapperTravel
Staying orientated during navigation
11PayPalFinance
Making money feel manageable
12PayPalFinance
Making rewards worth the effort
13CitymapperTravel
Recovering when travel goes wrong
14CitymapperTravel
Making travel feel personal
15TodayTixEntertainment
Make seat choice feel safe
16TodayTixEntertainment
Bring people back without nagging
17TodayTixEntertainment
Ask for feedback without overreaching
18TodayTixEntertainment
Help people find the right show
19AirbnbTravel
Separate account setup choices
20BlinkistEducation
Personalise before asking for payment
21NetflixEntertainment
Make discovery easier to control
22SpotifyMusic
Show value before more setup
23HeadspaceHealth & Fitness
Keep wellbeing and selling separate
24AmazonShopping
Explain why products appear
25SpotifyMusic
Help people narrow mixed results
26YouTubeEntertainment
Keep paid and organic search distinct
27NotionProductivity
Ask only what onboarding needs
28MediumNews
Earn the membership prompt
29AirbnbTravel
Keep recommendations explainable
30DuolingoEducation
Build momentum without pressure
31UberTravel