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Psychology Cocktails
Psychology Cocktails combine three ingredients (principles & biases) to create stronger outcomes. Each will help you understand how to apply multiple, related ingredients to enhance your product experience.
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Customer Journey Stage
Awareness
Consideration
Decision
Activation
Retention
Advocacy
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The Alignment Mixer
Shows users how the product aligns with their specific needs or pain points.
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Consideration
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Reinforcing Relevance
The Aperitif
Sparks curiosity, motivating users to learn more.
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Awareness
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Generating Curiosity
The Appreciation Punch
Rewards loyal users who actively promote the product.
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Advocacy
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Recognising Advocates
The Clarity Sour
Simplifies decisions by reducing complexity and guiding users to the best choice.
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Consideration
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Simplifying decisions
The Confidence Cosmo
Boosts user certainty about making the right choice.
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Decision
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Enhancing Confidence
The Custom Blend
Tailors the product to individual users, making it feel more relevant and valuable.
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Retention
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Personalising the Experience
The Daily Ritual
Helps users integrate the product into their daily routines.
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Retention
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Encouraging Habit Formation
The Discovery Mule
Encourages users to explore further by highlighting enticing pathways.
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Consideration
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Encouraging Exploration
The Evergreen Mojito
Keeps users engaged by introducing novelty and avoiding stagnation.
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Retention
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Maintaining Interest
The Feature Voyage
Motivates users to discover additional features or uses for the product.
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Activation
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Promoting Exploration
The First Step Spritz
Encourages users to engage consistently during onboarding.
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Activation
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Driving Early Engagement
The Frictionless Martini
Streamlines the decision process to make it effortless and intuitive.
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Decision
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Reducing Friction
The Golden Bond
Strengthens emotional connections, fostering long-term loyalty.
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Retention
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Building Loyalty
The Guided Negroni
Encourages users to discover and engage with key features.
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Activation
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Guiding Through Features
The Heartstring Martini
Deepens the user’s emotional bond with the product, encouraging loyalty.
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Retention
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Strengthening Emotional Connection
The Last Call
Encourages users to act immediately by leveraging urgency.
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Decision
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Creating Urgency
The Obstacle Old Fashioned
Addresses and resolves user objections to encourage commitment.
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Decision
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Overcoming objections
The Reassurance Fizz
Addresses objections and builds confidence in the decision-making process.
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Consideration
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Reducing doubts
The Sharing Sangria
Motivates users to recommend the product or service to others.
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Advocacy
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Encouraging Referrals
The Signature Spark
Highlights the unique selling points of a product to make it stand out.
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Awareness
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Differentiating the brand
The Sparkling Kickoff
Helps users achieve their first success quickly, fostering confidence.
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Activation
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Encouraging First Success
The Streamlined Spritz
Simplifies onboarding and first-use processes to prevent overwhelm.
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Activation
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Reducing Cognitive Load
The Superiority Sip
Positions the product as the best option among alternatives.
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Consideration
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Overcoming competitor comparisons
The Trust Tonic
Simplifies decisions by reducing complexity and guiding users to the best choice.
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Consideration
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Simplifying Decisions
The Value Infusion
Makes the product’s benefits and value unmistakably clear.
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Decision
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Communicating Value
The Value Shaker
Quickly conveys why the product is essential to the user.
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Awareness
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Highlighting Value
The Velvet Rope
Grabs user attention and creates a sense of exclusivity.
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Awareness
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Capturing Attention
The Victory Smash
Highlights user success stories to demonstrate value and encourage advocacy.
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Advocacy
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Showcasing Success
The Viral Bellini
Encourages users to share their positive experiences naturally.
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Advocacy
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Inspiring word-of-mouth
