The Discovery Mule

Encourages users to explore further by highlighting enticing pathways.

step

Consideration

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Encouraging Exploration

Ingredients

neurology

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Engagement

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Feature Adoption

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Exploration

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Decision-Making

Unlock actionable insights to take your product experience to the next level

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Optimisations to get you started

Actionable suggestions for how to best use ingredients to improve your product experience.

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Avoid negative impact

Actionable suggestions for how to best use ingredients to improve your product experience.

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Build your own resource

Add your go-to ingredients and cocktails to your menu for faster access later on.

The science behind the mix

Zeigarnik Effect motivates users by teasing incomplete content. Primacy Effect hooks users early by presenting critical information first, and Anchoring Bias positions a compelling entry point to guide further exploration. Together, they ensure a structured, curiosity-driven user journey.

Steps to implement

Use clear CTAs like “Learn more about X” to guide users to deeper content.

Highlight key benefits or features early on product/service pages.

Present a standout feature or value proposition to anchor further navigation.

Similar cocktails

The Aperitif

Sparks curiosity, motivating users to learn more.

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Awareness

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Generating Curiosity

The Daily Ritual

Helps users integrate the product into their daily routines.

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Retention

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Encouraging Habit Formation

The Discovery Mule

Encourages users to explore further by highlighting enticing pathways.

step

Consideration

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Encouraging Exploration

The Evergreen Mojito

Keeps users engaged by introducing novelty and avoiding stagnation.

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Retention

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Maintaining Interest

The Feature Voyage

Motivates users to discover additional features or uses for the product.

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Activation

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Promoting Exploration

The Guided Negroni

Encourages users to discover and engage with key features.

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Activation

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Guiding Through Features

The Last Call

Encourages users to act immediately by leveraging urgency.

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Decision

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Creating Urgency

The Sharing Sangria

Motivates users to recommend the product or service to others.

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Advocacy

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Encouraging Referrals

The Sparkling Kickoff

Helps users achieve their first success quickly, fostering confidence.

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Activation

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Encouraging First Success

The Superiority Sip

Positions the product as the best option among alternatives.

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Consideration

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Overcoming competitor comparisons

The Value Shaker

Quickly conveys why the product is essential to the user.

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Awareness

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Highlighting Value

The Velvet Rope

Grabs user attention and creates a sense of exclusivity.

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Awareness

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Capturing Attention

The Discovery Mule

Ingredients

Zeigarnik Effect

Primacy Effect

Anchoring Bias

Unlock actionable insights to take your product experience to the next level

The science behind the mix

Steps to implement

Use clear CTAs like “Learn more about X” to guide users to deeper content.

Highlight key benefits or features early on product/service pages.

Present a standout feature or value proposition to anchor further navigation.