The Velvet Rope

Grabs user attention and creates a sense of exclusivity.
step
Awareness
rocket_launch
Capturing Attention

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Ingredients

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Von Restorff Effect

People notice items that stand out more.
neurology

Zeigarnik Effect

Remembering incomplete tasks better.
touch_app

Mere Exposure Effect

Familiarity breeds preference.
Metrics
Influences
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Conversion
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Engagement
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Exploration
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Trust & Confidence

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The science behind the mix

Von Restorff Effect ensures that key elements visually stand out. Zeigarnik Effect sparks curiosity by teasing incomplete content, and Mere Exposure Effect builds familiarity, making users more likely to engage repeatedly. Together, they create a compelling attention-grabbing mechanism that maintains user interest.

Steps to implement

1.

Use bold, contrasting colours or unique visuals for key CTAs.

2.

Add teaser content like “Find out more inside” to intrigue users.

3.

Repeat consistent branding visuals across touchpoints for familiarity.

Similar cocktails

The Alignment Mixer

Shows users how the product aligns with their specific needs or pain points.
step
Consideration
rocket_launch
Reinforcing Relevance
The Alignment Mixer

The Aperitif

Sparks curiosity, motivating users to learn more.
step
Awareness
rocket_launch
Generating Curiosity
The Aperitif

The Confidence Cosmo

Boosts user certainty about making the right choice.
step
Decision
rocket_launch
Enhancing Confidence
The Confidence Cosmo

The Daily Ritual

Helps users integrate the product into their daily routines.
step
Retention
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Encouraging Habit Formation
The Daily Ritual

The Discovery Mule

Encourages users to explore further by highlighting enticing pathways.
step
Consideration
rocket_launch
Encouraging Exploration
The Discovery Mule

The Evergreen Mojito

Keeps users engaged by introducing novelty and avoiding stagnation.
step
Retention
rocket_launch
Maintaining Interest
The Evergreen Mojito

The Feature Voyage

Motivates users to discover additional features or uses for the product.
step
Activation
rocket_launch
Promoting Exploration
The Feature Voyage

The First Step Spritz

Encourages users to engage consistently during onboarding.
step
Activation
rocket_launch
Driving Early Engagement
The First Step Spritz

The Guided Negroni

Encourages users to discover and engage with key features.
step
Activation
rocket_launch
Guiding Through Features
The Guided Negroni

The Last Call

Encourages users to act immediately by leveraging urgency.
step
Decision
rocket_launch
Creating Urgency
The Last Call

The Obstacle Old Fashioned

Addresses and resolves user objections to encourage commitment.
step
Decision
rocket_launch
Overcoming objections
The Obstacle Old Fashioned

The Reassurance Fizz

Addresses objections and builds confidence in the decision-making process.
step
Consideration
rocket_launch
Reducing doubts
The Reassurance Fizz

The Sharing Sangria

Motivates users to recommend the product or service to others.
step
Advocacy
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Encouraging Referrals
The Sharing Sangria

The Signature Spark

Highlights the unique selling points of a product to make it stand out.
step
Awareness
rocket_launch
Differentiating the brand
The Signature Spark

The Sparkling Kickoff

Helps users achieve their first success quickly, fostering confidence.
step
Activation
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Encouraging First Success
The Sparkling Kickoff

The Superiority Sip

Positions the product as the best option among alternatives.
step
Consideration
rocket_launch
Overcoming competitor comparisons
The Superiority Sip

The Trust Tonic

Simplifies decisions by reducing complexity and guiding users to the best choice.
step
Consideration
rocket_launch
Simplifying Decisions
The Trust Tonic

The Value Infusion

Makes the product’s benefits and value unmistakably clear.
step
Decision
rocket_launch
Communicating Value
The Value Infusion

The Value Shaker

Quickly conveys why the product is essential to the user.
step
Awareness
rocket_launch
Highlighting Value
The Value Shaker

The Velvet Rope

Grabs user attention and creates a sense of exclusivity.
step
Awareness
rocket_launch
Capturing Attention
The Velvet Rope

The Victory Smash

Highlights user success stories to demonstrate value and encourage advocacy.
step
Advocacy
rocket_launch
Showcasing Success
The Victory Smash

The Viral Bellini

Encourages users to share their positive experiences naturally.
step
Advocacy
rocket_launch
Inspiring word-of-mouth
The Viral Bellini

The UXologist

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