Highlights distinctive elements to draw user attention
Overuse can diminish impact
Von Restorff Effect explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that von restorff effect significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Make key elements visually distinct.
2.
Use contrast to draw attention to critical actions.
3.
Avoid overusing highlights to maintain impact.
