Drives urgency and action by highlighting limited availability
Overuse can cause user fatigue or mistrust
Scarcity Principle explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that scarcity principle significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Create urgency with limited availability.
2.
Use scarcity ethically to avoid manipulation.
3.
Test scarcity effects on purchase behaviour.
